Guides

Fundraising,
explained plainly.

Practical, no-fluff guides for founders raising in India and the investors backing them.

Founders7 min read
How to find investors who actually fit your startup
A practical guide for Indian founders: define your round, filter investors by sector, stage, cheque size and geography, and build a shortlist worth pitching.
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Founders6 min read
What to put in your pitch deck – and what investors check first
The slides an early-stage pitch deck needs, what investors look at first, common mistakes, and how to share your deck without losing control of it.
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Everyone8 min read
Startup funding stages explained: from idea to Series A
What idea, pre-seed, seed, pre-Series A and Series A rounds mean, what investors expect at each, and the instruments Indian startups use – equity, CCPS, iSAFE and more.
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